Branding ︎︎︎ Nytorgsfesten
© 2023
C004
Brand identity for the renowned Nytorgsfesten, founded in 1995.
C004
Brand identity for the renowned Nytorgsfesten, founded in 1995.
︎Art Direction
︎Brand identity
︎Logotype
Since the very beginning of Nytorgsfesten, the city festival has been aiming to bring people together from all corners of Stockholm. The 3-day festival kicks off with a carnival followed by perfomances by some of Sweden’s most influential acts.
The new visual identity is inspired by an old city plan of Nytorget where scenic nature meets urban landscapes. It captures their playfulness, as well as their dedication to food, fashion, and craftmanship in a multicultural society.
The new visual identity is inspired by an old city plan of Nytorget where scenic nature meets urban landscapes. It captures their playfulness, as well as their dedication to food, fashion, and craftmanship in a multicultural society.
